CORPORATE GIFTS VS PROMOTIONAL GIFTS

CORPORATE GIFTS

VS

PROMOTIONAL GIFTS

Know the difference! Don’t confuse the 2!

PERSONALISED RECOGNITION

  • Corporate gifts are used to show appreciation, enhance corporate image, and create goodwill among customers, personnel, suppliers & essential stakeholders.
  • Corporate gifts are usually of a higher value, bought in smaller quantities & are given to recipients to acknowledge a specific event.
  • Corporate gifts require more thought & personalisation to be successful.
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POWERFUL COST-EFFECTIVE BRAND AWARENESS

  • The goal of a promotional gift is to build brand awareness & are aimed at a much broader audience.
  • Promotional gifts are an ongoing advertisment for your brand. These gifts are bought in bulk.
  • Promotional gifts are less expensive & need to be practical as the intention is that a large audience will find these items handy on a daily basis.